Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more specific in meaning.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

Corporate reputation
type: Descriptor
type: Concept
preferred label: Firmenimage @de
related: Public relations

Internal communication
type: Descriptor
type: Concept
preferred label: Interne Kommunikation @de
related: Public relations

Public relations
type: Concept
type: Descriptor
gvkppn: 091381185
alternative label: Betriebliche Informationspolitik @de
alternative label: Business communication
alternative label: Corporate communication
alternative label: Corporate communications
alternative label: Imagepflege @de
alternative label: PR (Public Relations)
alternative label: Wirtschaftskommunikation @de
broader: Marketing communications
broader: Communication
broader: Communications and media
broader: Corporate information and communication
is in scheme: STW Thesaurus for Economics
narrower: Sponsorship
narrower: Investor relations
preferred label: Öffentlichkeitsarbeit @de
related: Greenwashing
related: Business environment
related: Corporate reputation
related: Corporate disclosure
related: Internal communication
related: Personalization

Communication
type: Descriptor
type: Concept
narrower: Public relations
preferred label: Kommunikation @de

Corporate disclosure
type: Descriptor
type: Concept
preferred label: Unternehmenspublizität @de
related: Public relations

Sponsorship
type: Descriptor
type: Concept
broader: Public relations
preferred label: Sponsoring @de

Investor relations
type: Descriptor
type: Concept
broader: Public relations
preferred label: Investor Relations @de

Personalization
type: Descriptor
type: Concept
preferred label: Personalisierung @de
related: Public relations

Business environment
type: Descriptor
type: Concept
preferred label: Betriebliches Umfeld @de
related: Public relations

Greenwashing
type: Descriptor
type: Concept
related: Public relations

Communications and media
type: Thsys
type: Concept
label: Kommunikation und Medien @de
narrower: Public relations
notation: N.08.04
preferred label: N.08.04 Kommunikation und Medien @de
preferred label: N.08.04 Communications and media

Corporate information and communication
type: Thsys
type: Concept
label: Betriebliche Information und Kommunikation @de
narrower: Public relations
notation: B.01.03
preferred label: B.01.03 Corporate information and communication
preferred label: B.01.03 Betriebliche Information und Kommunikation @de

Marketing communications
type: Thsys
type: Concept
label: Marketingkommunikation @de
narrower: Public relations
notation: B.07.04
preferred label: B.07.04 Marketingkommunikation @de
preferred label: B.07.04 Marketing communications