Concept
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:altLabel is the class of RDF plain literals.
alternative label
An alternative lexical label for a resource.
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
Relates a concept to a concept that is more specific in meaning.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
skos:related is disjoint with skos:broaderTransitive
has related
Relates a concept to a concept with which there is an associative semantic relationship.
Descriptor
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Firmenimage
Corporate reputation
Interne Kommunikation
Internal communication
Betriebliche Informationspolitik
Business communication
Corporate communication
Corporate communications
Imagepflege
PR (Public Relations)
Wirtschaftskommunikation
Public relations
Öffentlichkeitsarbeit
Kommunikation
Communication
Unternehmenspublizität
Corporate disclosure
Sponsorship
Sponsoring
Investor relations
Investor Relations
Personalization
Personalisierung
Business environment
Betriebliches Umfeld
Greenwashing
Kommunikation und Medien
Communications and media
N.08.04 Kommunikation und Medien
N.08.04 Communications and media
Corporate information and communication
Betriebliche Information und Kommunikation
B.01.03 Corporate information and communication
B.01.03 Betriebliche Information und Kommunikation
Marketingkommunikation
Marketing communications
B.07.04 Marketingkommunikation
B.07.04 Marketing communications