Concept
type: Class

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

scope note
sub property of: note
definition: A note that helps to clarify the meaning and/or the use of a concept.

Descriptor
type: Class

useInsteadNote
comment: The note consists of a blank node. It contains a rdfs:value literal which designates the aspect and a rdfs:seeAlso link to the concept which should be used instead.
sub property of: note
definition: For an aspect of the current concept use the concept to which the note points instead of the current.

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

Nonprofit marketing
type: Descriptor
type: Concept
narrower: Social marketing
preferred label: Nonprofit-Marketing @de

Social marketing
type: Descriptor
type: Concept
gvkppn: 091389542
broader: Nonprofit marketing
broader: Nonprofit sector
is in scheme: STW Thesaurus for Economics
preferred label: Social Marketing @de
related: Social engineering
related: Health care marketing
related: Cause-related marketing
related: Nudge
scope note: Steht für Marketing mit dem Ziel, sozial erwünschte Verhaltensweisen zu fördern. @de
scope note: Refers to marketing aimed at promoting socially desirable behavior.
useInsteadNote: Für Sozialmarketing

Social engineering
type: Descriptor
type: Concept
preferred label: Sozialtechnologie @de
related: Social marketing

Health care marketing
type: Descriptor
type: Concept
preferred label: Gesundheitsmarketing @de
related: Social marketing

Cause-related marketing
type: Descriptor
type: Concept
preferred label: Cause-Related Marketing @de
related: Social marketing

Nudge
type: Descriptor
type: Concept
related: Social marketing

Nonprofit sector
type: Thsys
type: Concept
label: Nonprofit-Sektor @de
narrower: Social marketing
notation: W.23
preferred label: W.23 Nonprofit-Sektor @de
preferred label: W.23 Nonprofit sector