Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

Advertising media
type: Descriptor
type: Concept
narrower: Television advertising
preferred label: Werbeträger @de

Television
type: Descriptor
type: Concept
preferred label: Fernsehen @de
related: Television advertising

Product placement
type: Descriptor
type: Concept
preferred label: Product Placement @de
related: Television advertising

Television advertising
type: Concept
type: Descriptor
gvkppn: 091359554
alternative label: TV ads
alternative label: TV-Werbung @de
alternative label: Television commercials
alternative label: Werbefernsehen @de
alternative label: Werbespot @de
broader: Broadcasting Industry
broader: Marketing communications
broader: Advertising media
is in scheme: STW Thesaurus for Economics
preferred label: Fernsehwerbung @de
related: Broadcasting finance
related: Product placement
related: Television
related: Television usage

Broadcasting finance
type: Descriptor
type: Concept
preferred label: Rundfunkfinanzierung @de
related: Television advertising

Television usage
type: Descriptor
type: Concept
preferred label: Fernsehnutzung @de
related: Television advertising

Broadcasting Industry
type: Thsys
type: Concept
label: Rundfunksektor @de
narrower: Television advertising
notation: W.19.03
preferred label: W.19.03 Rundfunksektor @de
preferred label: W.19.03 Broadcasting Industry

Marketing communications
type: Thsys
type: Concept
label: Marketingkommunikation @de
narrower: Television advertising
notation: B.07.04
preferred label: B.07.04 Marketingkommunikation @de
preferred label: B.07.04 Marketing communications