Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more specific in meaning.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

Descriptor
type: Class

altLabelNarrower
definition: Lexical label for a narrower term which is not defined as a separate concept (according to ISO 25964, 8.4), sometimes referred to as 'upward posting'. Intended for use with skos:Concept, instead of using skos:altLabel.

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

Supplier relationship management
type: Descriptor
type: Concept
preferred label: Lieferantenmanagement @de
related: Business-to-business marketing

Key account management
type: Descriptor
type: Concept
broader: Business-to-business marketing
preferred label: Key-Account-Management @de

Relationship marketing
type: Descriptor
type: Concept
narrower: Business-to-business marketing
preferred label: Beziehungsmarketing @de

Corporate banking
type: Descriptor
type: Concept
broader: Business-to-business marketing
preferred label: Firmenkundengeschäft @de

Efficient consumer response
type: Descriptor
type: Concept
broader: Business-to-business marketing
preferred label: Efficient Consumer Response @de

Business-to-business marketing
type: Concept
type: Descriptor
gvkppn: 591455609
alternative label: Investitionsgütermarketing @de
alternative label: B-to-B-Marke @de
alternative label: B-to-B-Markenführung @de
alternative label: B2B marketing
alternative label: B2B relationship
alternative label: B2B-Beziehungen @de
alternative label: B2B-Marketing @de
alternative label: Business marketing
alternative label: Business-to-business relationship
alternative label: Industrial marketing
alternative label: Industriegütermarketing @de
broader: Relationship marketing
broader: Marketing management
is in scheme: STW Thesaurus for Economics
narrower: Efficient consumer response
narrower: Key account management
narrower: Corporate banking
preferred label: B-to-B-Marketing @de
related: Supplier relationship management
altLabelNarrower: Technischer Vertrieb @de

Marketing management
type: Thsys
type: Concept
label: Marketingmanagement @de
narrower: Business-to-business marketing
notation: B.07.01
preferred label: B.07.01 Marketingmanagement @de
preferred label: B.07.01 Marketing management