Concept
type: Class

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

Descriptor
type: Class

altLabelRelated
definition: Lexical label for a related term which is not defined as a separate concept. Intended for use with skos:Concept, instead of using skos:altLabel.

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

Consumer behaviour
type: Descriptor
type: Concept
narrower: Consumer motivation
preferred label: Konsumentenverhalten @de

Advertising effects
type: Descriptor
type: Concept
preferred label: Werbewirkung @de
related: Consumer motivation

Motivation
type: Descriptor
type: Concept
narrower: Consumer motivation

Purchase
type: Descriptor
type: Concept
preferred label: Kauf @de
related: Consumer motivation

Consumer motivation
type: Concept
type: Descriptor
gvkppn: 632275057
alternative label: Consumer motives
alternative label: Kaufmotive @de
alternative label: Konsummotiv @de
broader: Consumer behaviour
broader: Market research
broader: Motivation
is in scheme: STW Thesaurus for Economics
preferred label: Kaufmotiv @de
related: Advertising effects
related: Purchase
altLabelRelated: Purchase intention
altLabelRelated: Kaufabsicht @de
altLabelRelated: Kaufmotivforschung @de

Market research
type: Thsys
type: Concept
label: Marktforschung @de
narrower: Consumer motivation
notation: B.07.06
preferred label: B.07.06 Marktforschung @de
preferred label: B.07.06 Market research

Consumer behaviour
type: Thsys
type: Concept
label: Konsumentenpsychologie @de
narrower: Consumer motivation
notation: N.07.02
preferred label: N.07.02 Konsumentenpsychologie @de
preferred label: N.07.02 Consumer behaviour