Concept
type: Class

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

Descriptor
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

Marketing
type: Descriptor
type: Concept
narrower: Influencer

Advertising media
type: Descriptor
type: Concept
preferred label: Werbeträger @de
related: Influencer

Celebrity endorsement
type: Descriptor
type: Concept
preferred label: Celebrity-Werbung @de
related: Influencer

Viral marketing
type: Descriptor
type: Concept
preferred label: Virales Marketing @de
related: Influencer

Influencer
type: Descriptor
type: Concept
gvkppn: 1682229106
broader: Marketing
broader: B.07 Marketing
is in scheme: STW Thesaurus for Economics
related: Viral marketing
related: Celebrity endorsement
related: Advertising media
related: Personal branding

Personal branding
type: Descriptor
type: Concept
preferred label: Personal Branding @de
related: Influencer

B.07 Marketing
type: Thsys
type: Concept
label: Marketing
narrower: Influencer
notation: B.07