Concept
Broader concepts are typically rendered as parents in a concept hierarchy (tree).
has broader
Relates a concept to a concept that is more general in meaning.
is in scheme
Relates a resource (for example a concept) to a concept scheme in which it is included.
Narrower concepts are typically rendered as children in a concept hierarchy (tree).
has narrower
Relates a concept to a concept that is more specific in meaning.
notation
A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.
skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
The range of skos:prefLabel is the class of RDF plain literals.
A resource has no more than one value of skos:prefLabel per language tag.
preferred label
The preferred lexical label for a resource, in a given language.
Thsys
Standard-Thesaurus Wirtschaft
STW Thesaurus for Economics
Produkt
Product
Diversifikation
Diversification
Store brand
Handelsmarke
Markenartikel
Brand
Generic brand
Gattungsmarke
Produktgestaltung
Product design
Markenimage
Brand image
Produktlebenszyklus
Product life cycle
Produktmanagement
Product management
Produktqualität
Product quality
Produktdifferenzierung
Product differentiation
Sortiment
Retail assortment
Verpackung
Packaging
Trademark law
Markenrecht
Kreativität
Creativity
Verpackungsgestaltung
Package design
Industrieforschung
Industrial research
Umweltzeichen
Eco-label
Markenführung
Brand management
Herkunftsbezeichnung
Designation of origin
Leistungsbündel
Bundling strategy
Warenkennzeichnung
Product labelling
Produktsicherheit
Product safety
Produktinformation
Product information
Produktentwicklung
New product development
Interne Markenführung
Internal branding
Produkttest
Product testing
Kundenintegration
Customer integration
Open innovation
Open Innovation
Markentreue
Brand loyalty
Markenarchitektur
Brand architecture
Markentransfer
Brand extension
Service innovation
Dienstleistungsinnovation
Markenname
Brand name
User experience
Nutzererfahrung
Local content requirements
Local Content-Vorschriften
Reusable packaging
Mehrwegverpackung
Disposable packaging
Einwegverpackung
Produktlinie
Product line
Lead User
Lead user
Relaunch
Produkteigenschaft
Product characteristic
Marketing
B.07 Marketing
B.07.02 Product management
B.07.02 Produktmanagement