Concept
type: Class

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more general in meaning.

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

has narrower
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).
sub property of: Transitive
definition: Relates a concept to a concept that is more specific in meaning.

notation
definition: A notation, also known as classification code, is a string of characters such as "T58.5" or "303.4833" used to uniquely identify a concept within the scope of a given concept scheme.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

Thsys
type: Class

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

Product
type: Descriptor
type: Concept
broader: Product management
preferred label: Produkt @de

Diversification
type: Descriptor
type: Concept
broader: Product management
preferred label: Diversifikation @de

Store brand
type: Descriptor
type: Concept
broader: Product management
preferred label: Handelsmarke @de

Brand
type: Descriptor
type: Concept
broader: Product management
preferred label: Markenartikel @de

Generic brand
type: Descriptor
type: Concept
broader: Product management
preferred label: Gattungsmarke @de

Product design
type: Descriptor
type: Concept
broader: Product management
preferred label: Produktgestaltung @de

Brand image
type: Descriptor
type: Concept
broader: Product management
preferred label: Markenimage @de

Product life cycle
type: Descriptor
type: Concept
broader: Product management
preferred label: Produktlebenszyklus @de

Product management
type: Descriptor
type: Concept
broader: Product management
preferred label: Produktmanagement @de

Product quality
type: Descriptor
type: Concept
broader: Product management
preferred label: Produktqualität @de

Product differentiation
type: Descriptor
type: Concept
broader: Product management
preferred label: Produktdifferenzierung @de

Retail assortment
type: Descriptor
type: Concept
broader: Product management
preferred label: Sortiment @de

Packaging
type: Descriptor
type: Concept
broader: Product management
preferred label: Verpackung @de

Trademark law
type: Descriptor
type: Concept
broader: Product management
preferred label: Markenrecht @de

Creativity
type: Descriptor
type: Concept
broader: Product management
preferred label: Kreativität @de

Package design
type: Descriptor
type: Concept
broader: Product management
preferred label: Verpackungsgestaltung @de

Industrial research
type: Descriptor
type: Concept
broader: Product management
preferred label: Industrieforschung @de

Eco-label
type: Descriptor
type: Concept
broader: Product management
preferred label: Umweltzeichen @de

Brand management
type: Descriptor
type: Concept
broader: Product management
preferred label: Markenführung @de

Designation of origin
type: Descriptor
type: Concept
broader: Product management
preferred label: Herkunftsbezeichnung @de

Bundling strategy
type: Descriptor
type: Concept
broader: Product management
preferred label: Leistungsbündel @de

Product labelling
type: Descriptor
type: Concept
broader: Product management
preferred label: Warenkennzeichnung @de

Product safety
type: Descriptor
type: Concept
broader: Product management
preferred label: Produktsicherheit @de

Product information
type: Descriptor
type: Concept
broader: Product management
preferred label: Produktinformation @de

New product development
type: Descriptor
type: Concept
broader: Product management
preferred label: Produktentwicklung @de

Internal branding
type: Descriptor
type: Concept
broader: Product management
preferred label: Interne Markenführung @de

Product testing
type: Descriptor
type: Concept
broader: Product management
preferred label: Produkttest @de

Customer integration
type: Descriptor
type: Concept
broader: Product management
preferred label: Kundenintegration @de

Open innovation
type: Descriptor
type: Concept
broader: Product management
preferred label: Open Innovation @de

Brand loyalty
type: Descriptor
type: Concept
broader: Product management
preferred label: Markentreue @de

Brand architecture
type: Descriptor
type: Concept
broader: Product management
preferred label: Markenarchitektur @de

Brand extension
type: Descriptor
type: Concept
broader: Product management
preferred label: Markentransfer @de

Service innovation
type: Descriptor
type: Concept
broader: Product management
preferred label: Dienstleistungsinnovation @de

Brand name
type: Descriptor
type: Concept
broader: Product management
preferred label: Markenname @de

User experience
type: Descriptor
type: Concept
broader: Product management
preferred label: Nutzererfahrung @de

Local content requirements
type: Descriptor
type: Concept
broader: Product management
preferred label: Local Content-Vorschriften @de

Reusable packaging
type: Descriptor
type: Concept
broader: Product management
preferred label: Mehrwegverpackung @de

Disposable packaging
type: Descriptor
type: Concept
broader: Product management
preferred label: Einwegverpackung @de

Product line
type: Descriptor
type: Concept
broader: Product management
preferred label: Produktlinie @de

Lead user
type: Descriptor
type: Concept
broader: Product management
preferred label: Lead User @de

Relaunch
type: Descriptor
type: Concept
broader: Product management

Product characteristic
type: Descriptor
type: Concept
broader: Product management
preferred label: Produkteigenschaft @de

B.07 Marketing
type: Thsys
type: Concept
label: Marketing
narrower: Product management
notation: B.07

Product management
type: Concept
type: Thsys
label: Produktmanagement @de
broader: B.07 Marketing
is in scheme: STW Thesaurus for Economics
narrower: Brand extension
narrower: User experience
narrower: Lead user
narrower: Open innovation
narrower: Local content requirements
narrower: Brand name
narrower: Brand loyalty
narrower: Internal branding
narrower: Eco-label
narrower: Product information
narrower: Disposable packaging
narrower: Reusable packaging
narrower: Packaging
narrower: Product testing
narrower: Product safety
narrower: Product line
narrower: Relaunch
narrower: Product characteristic
narrower: Package design
narrower: Product labelling
narrower: Brand management
narrower: Trademark law
narrower: Generic brand
narrower: Brand
narrower: Store brand
narrower: Brand architecture
narrower: Retail assortment
narrower: Customer integration
narrower: Product quality
narrower: Product design
narrower: Brand image
narrower: Designation of origin
narrower: Diversification
narrower: Creativity
narrower: Bundling strategy
narrower: Product life cycle
narrower: Product
narrower: Product management
narrower: Product differentiation
narrower: Industrial research
narrower: Service innovation
narrower: New product development
notation: B.07.02
preferred label: B.07.02 Product management
preferred label: B.07.02 Produktmanagement @de