has narrower
comment: Narrower concepts are typically rendered as children in a concept hierarchy (tree).
sub property of: narrowerTransitive
definition: Relates a concept to a concept that is more specific in meaning.

has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

Descriptor
type: Class

Concept
type: Class

Marketing
type: Concept
type: Descriptor
gvkppn: 091376297
alternative label: Absatzbereich @de
alternative label: Absatzmarketing @de
alternative label: Absatzwirtschaft @de
broader: B.07 Marketing
is in scheme: STW Thesaurus for Economics
narrower: Demarketing
narrower: Personal branding
narrower: Influencer
narrower: Internet marketing
narrower: Direct marketing
narrower: Computer-assisted marketing
narrower: Relationship marketing
narrower: International marketing
narrower: Nonprofit marketing
related: Market research
related: HR marketing
related: Marketing management
related: Marketing theory
related: Selling

Selling
type: Descriptor
type: Concept
preferred label: Verkauf @de
related: Marketing

Marketing theory
type: Descriptor
type: Concept
preferred label: Marketingtheorie @de
related: Marketing

Marketing management
type: Descriptor
type: Concept
preferred label: Marketingmanagement @de
related: Marketing

Demarketing
type: Descriptor
type: Concept
broader: Marketing

Personal branding
type: Descriptor
type: Concept
broader: Marketing
preferred label: Personal Branding @de

Influencer
type: Descriptor
type: Concept
broader: Marketing

Internet marketing
type: Descriptor
type: Concept
broader: Marketing
preferred label: Online-Marketing @de

Direct marketing
type: Descriptor
type: Concept
broader: Marketing
preferred label: Direktmarketing @de

Computer-assisted marketing
type: Descriptor
type: Concept
broader: Marketing
preferred label: IT-gestütztes Marketing @de

Relationship marketing
type: Descriptor
type: Concept
broader: Marketing
preferred label: Beziehungsmarketing @de

HR marketing
type: Descriptor
type: Concept
preferred label: Personalmarketing @de
related: Marketing

Nonprofit marketing
type: Descriptor
type: Concept
broader: Marketing
preferred label: Nonprofit-Marketing @de

Market research
type: Descriptor
type: Concept
preferred label: Marktforschung @de
related: Marketing

International marketing
type: Descriptor
type: Concept
broader: Marketing
preferred label: Internationales Marketing @de

B.07 Marketing
type: Thsys
type: Concept
label: Marketing
narrower: Marketing
notation: B.07