@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix void: <http://rdfs.org/ns/void#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix stw: <http://zbw.eu/stw/descriptor/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .

skos:broader
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en ;
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en .

skos:related
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en ;
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en .

<http://zbw.eu/stw>
  a void:Dataset, skos:ConceptScheme ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en .

skos:inScheme
  rdfs:label "is in scheme"@en ;
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en .

skos:prefLabel
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en ;
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en .

<http://zbw.eu/namespaces/zbw-extensions/Descriptor>
  a owl:Class ;
  rdfs:label "Descriptor"@en .

skos:Concept
  a owl:Class ;
  rdfs:label "Concept"@en .

stw:15858-4
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  ns0:gvkppn "091400228" ;
  skos:broader <http://zbw.eu/stw/thsys/70384>, <http://zbw.eu/stw/thsys/73384>, <http://zbw.eu/stw/thsys/70292>, stw:15836-0 ;
  skos:inScheme <http://zbw.eu/stw> ;
  skos:prefLabel "Werbepsychologie"@de, "Psychology of advertising"@en ;
  skos:related stw:15793-6, stw:16265-5, stw:12846-5, stw:12837-6, stw:10300-3 .

stw:15793-6
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:prefLabel "Wahrnehmung"@de, "Perception"@en ;
  skos:related stw:15858-4 .

stw:16265-5
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:prefLabel "Manipulation"@en, "Manipulation"@de ;
  skos:related stw:15858-4 .

stw:12846-5
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:prefLabel "Werbung"@de, "Advertising"@en ;
  skos:related stw:15858-4 .

<http://zbw.eu/stw/thsys/70384>
  a <http://zbw.eu/namespaces/zbw-extensions/Thsys>, skos:Concept ;
  rdfs:label "Marketingkommunikation"@de, "Marketing communications"@en ;
  skos:narrower stw:15858-4 ;
  skos:notation "B.07.04" ;
  skos:prefLabel "B.07.04  Marketingkommunikation"@de, "B.07.04  Marketing communications"@en .

stw:12837-6
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:prefLabel "Werbewirkung"@de, "Advertising effects"@en ;
  skos:related stw:15858-4 .

<http://zbw.eu/stw/thsys/73384>
  a <http://zbw.eu/namespaces/zbw-extensions/Thsys>, skos:Concept ;
  rdfs:label "Consumer behaviour"@en, "Konsumentenpsychologie"@de ;
  skos:narrower stw:15858-4 ;
  skos:notation "N.07.02" ;
  skos:prefLabel "N.07.02  Konsumentenpsychologie"@de, "N.07.02  Consumer behaviour"@en .

<http://zbw.eu/stw/thsys/70292>
  a <http://zbw.eu/namespaces/zbw-extensions/Thsys>, skos:Concept ;
  rdfs:label "Marktforschung"@de, "Market research"@en ;
  skos:narrower stw:15858-4 ;
  skos:notation "B.07.06" ;
  skos:prefLabel "B.07.06  Marktforschung"@de, "B.07.06  Market research"@en .

stw:10300-3
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:prefLabel "Konsumentenverhalten"@de, "Consumer behaviour"@en ;
  skos:related stw:15858-4 .

stw:15836-0
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:narrower stw:15858-4 ;
  skos:prefLabel "Wirtschaftspsychologie"@de, "Economic psychology"@en .