has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

Descriptor
type: Class

Concept
type: Class

Product placement
type: Descriptor
type: Concept
gvkppn: 091384370
alternative label: Schleichwerbung @de
alternative label: Produktplatzierung @de
alternative label: Branded entertainment
alternative label: Brand placement
broader: Advertising
broader: Marketing communications
is in scheme: STW Thesaurus for Economics
preferred label: Product Placement @de
related: Television advertising
related: Sponsorship

Television advertising
type: Descriptor
type: Concept
preferred label: Fernsehwerbung @de
related: Product placement

Advertising
type: Descriptor
type: Concept
narrower: Product placement
preferred label: Werbung @de

Sponsorship
type: Descriptor
type: Concept
preferred label: Sponsoring @de
related: Product placement

Marketing communications
type: Thsys
type: Concept
label: Marketingkommunikation @de
narrower: Product placement
notation: B.07.04
preferred label: B.07.04 Marketingkommunikation @de
preferred label: B.07.04 Marketing communications