@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix void: <http://rdfs.org/ns/void#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix stw: <http://zbw.eu/stw/descriptor/> .
@prefix ns0: <http://purl.org/ontology/gbv/> .
@prefix ns1: <http://zbw.eu/namespaces/zbw-extensions/> .

<http://zbw.eu/namespaces/zbw-extensions/altLabelRelated>
  rdfs:label "altLabelRelated"@en ;
  skos:definition """Lexical label for a related term which is
    not defined as a separate concept. Intended for use with
    skos:Concept, instead of using skos:altLabel."""@en .

skos:broader
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en ;
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en .

skos:related
  rdfs:comment "skos:related is disjoint with skos:broaderTransitive"@en ;
  rdfs:label "has related"@en ;
  rdfs:subPropertyOf skos:semanticRelation ;
  skos:definition "Relates a concept to a concept with which there is an associative semantic relationship."@en .

<http://zbw.eu/stw>
  a void:Dataset, skos:ConceptScheme ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en .

skos:inScheme
  rdfs:label "is in scheme"@en ;
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en .

skos:altLabel
  rdfs:comment "skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."@en, "The range of skos:altLabel is the class of RDF plain literals."@en ;
  rdfs:label "alternative label"@en ;
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "An alternative lexical label for a resource."@en .

skos:prefLabel
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en ;
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en .

<http://zbw.eu/namespaces/zbw-extensions/Descriptor>
  a owl:Class ;
  rdfs:label "Descriptor"@en .

skos:Concept
  a owl:Class ;
  rdfs:label "Concept"@en .

stw:21315-0
  a skos:Concept, <http://zbw.eu/namespaces/zbw-extensions/Descriptor> ;
  ns0:gvkppn "091381541" ;
  skos:altLabel "Web-Marketing"@de, "Suchmaschinenmarketing"@de, "Social media marketing"@en, "Banner advertising"@en, "Bannerwerbung"@de, "E-Branding"@de, "E-branding"@en, "Internet advertising"@en, "Internet-Marketing"@de, "Internet-Werbung"@de, "Online advertising"@en, "Online marketing"@en, "Online-Targeting"@de, "Online-Werbung"@de, "Search engine marketing"@en ;
  skos:broader <http://zbw.eu/stw/thsys/70384>, stw:12766-3 ;
  skos:inScheme <http://zbw.eu/stw> ;
  skos:prefLabel "Internet marketing"@en, "Online-Marketing"@de ;
  skos:related stw:29814-5, stw:29202-1, stw:19651-6, stw:18654-5 ;
  ns1:altLabelRelated "Digital marketing"@en .

stw:29814-5
  a ns1:Descriptor, skos:Concept ;
  skos:prefLabel "Virales Marketing"@de, "Viral marketing"@en ;
  skos:related stw:21315-0 .

stw:29202-1
  a ns1:Descriptor, skos:Concept ;
  skos:prefLabel "Web-based service"@en, "Digitale Dienste"@de ;
  skos:related stw:21315-0 .

stw:19651-6
  a ns1:Descriptor, skos:Concept ;
  skos:prefLabel "Website"@en, "Website"@de ;
  skos:related stw:21315-0 .

stw:18654-5
  a ns1:Descriptor, skos:Concept ;
  skos:prefLabel "Mobile marketing"@en, "Mobile Marketing"@de ;
  skos:related stw:21315-0 .

<http://zbw.eu/stw/thsys/70384>
  a ns1:Thsys, skos:Concept ;
  rdfs:label "Marketingkommunikation"@de, "Marketing communications"@en ;
  skos:narrower stw:21315-0 ;
  skos:notation "B.07.04" ;
  skos:prefLabel "B.07.04  Marketingkommunikation"@de, "B.07.04  Marketing communications"@en .

stw:12766-3
  a ns1:Descriptor, skos:Concept ;
  skos:narrower stw:21315-0 ;
  skos:prefLabel "Marketing"@de, "Marketing"@en .