has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

alternative label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:altLabel is the class of RDF plain literals.
sub property of: label
definition: An alternative lexical label for a resource.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

Descriptor
type: Class

Concept
type: Class

Internal branding
type: Descriptor
type: Concept
gvkppn: 630349509
alternative label: Brand behaviour
alternative label: Brand behavior
alternative label: Behavioural branding
alternative label: Behavioral branding
broader: Brand management
broader: Human resource management
broader: Product management
is in scheme: STW Thesaurus for Economics
preferred label: Interne Markenführung @de
related: HR marketing

Brand management
type: Descriptor
type: Concept
narrower: Internal branding
preferred label: Markenführung @de

HR marketing
type: Descriptor
type: Concept
preferred label: Personalmarketing @de
related: Internal branding

Human resource management
type: Thsys
type: Concept
label: Personalmanagement @de
narrower: Internal branding
notation: B.04
preferred label: B.04 Personalmanagement @de
preferred label: B.04 Human resource management

Product management
type: Thsys
type: Concept
label: Produktmanagement @de
narrower: Internal branding
notation: B.07.02
preferred label: B.07.02 Produktmanagement @de
preferred label: B.07.02 Product management