has broader
comment: Broader concepts are typically rendered as parents in a concept hierarchy (tree).
sub property of: broaderTransitive
definition: Relates a concept to a concept that is more general in meaning.

has related
comment: skos:related is disjoint with skos:broaderTransitive
sub property of: semanticRelation
definition: Relates a concept to a concept with which there is an associative semantic relationship.

STW Thesaurus for Economics
type: Dataset
type: ConceptScheme
preferred label: Standard-Thesaurus Wirtschaft @de

is in scheme
definition: Relates a resource (for example a concept) to a concept scheme in which it is included.

preferred label
comment: skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties.
comment: The range of skos:prefLabel is the class of RDF plain literals.
comment: A resource has no more than one value of skos:prefLabel per language tag.
sub property of: label
definition: The preferred lexical label for a resource, in a given language.

Descriptor
type: Class

Concept
type: Class

Cross-cultural marketing
type: Descriptor
type: Concept
gvkppn: 741725770
broader: Global management
broader: B.07 Marketing
is in scheme: STW Thesaurus for Economics
preferred label: Interkulturelles Marketing @de
related: Cross-cultural relations
related: Cross-cultural management
related: International marketing

Cross-cultural relations
type: Descriptor
type: Concept
preferred label: Interkulturelle Beziehungen @de
related: Cross-cultural marketing

Cross-cultural management
type: Descriptor
type: Concept
preferred label: Interkulturelles Management @de
related: Cross-cultural marketing

International marketing
type: Descriptor
type: Concept
preferred label: Internationales Marketing @de
related: Cross-cultural marketing

Global management
type: Thsys
type: Concept
label: Internationales Management @de
narrower: Cross-cultural marketing
notation: B.01.07
preferred label: B.01.07 Internationales Management @de
preferred label: B.01.07 Global management

B.07 Marketing
type: Thsys
type: Concept
label: Marketing
narrower: Cross-cultural marketing
notation: B.07