@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix void: <http://rdfs.org/ns/void#> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix stw: <http://zbw.eu/stw/descriptor/> .

skos:notation
  rdfs:label "notation"@en ;
  skos:definition "A notation, also known as classification code, is a string of characters such as \"T58.5\" or \"303.4833\" used to uniquely identify a concept within the scope of a given concept scheme."@en .

skos:narrower
  rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ;
  rdfs:label "has narrower"@en ;
  rdfs:subPropertyOf skos:narrowerTransitive ;
  skos:definition "Relates a concept to a concept that is more specific in meaning."@en .

skos:broader
  rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ;
  rdfs:label "has broader"@en ;
  rdfs:subPropertyOf skos:broaderTransitive ;
  skos:definition "Relates a concept to a concept that is more general in meaning."@en .

<http://zbw.eu/stw>
  a void:Dataset, skos:ConceptScheme ;
  skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en .

skos:inScheme
  rdfs:label "is in scheme"@en ;
  skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en .

skos:prefLabel
  rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise
      disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ;
  rdfs:label "preferred label"@en ;
  rdfs:subPropertyOf rdfs:label ;
  skos:definition "The preferred lexical label for a resource, in a given language."@en .

<http://zbw.eu/namespaces/zbw-extensions/Thsys>
  a owl:Class ;
  rdfs:label "Thsys"@en .

skos:Concept
  a owl:Class ;
  rdfs:label "Concept"@en .

<http://zbw.eu/stw/thsys/191500>
  a skos:Concept, <http://zbw.eu/namespaces/zbw-extensions/Thsys> ;
  rdfs:label "Marketing management"@en, "Marketingmanagement"@de ;
  skos:broader <http://zbw.eu/stw/thsys/70041> ;
  skos:inScheme <http://zbw.eu/stw> ;
  skos:narrower stw:30416-0, stw:24785-4, stw:30565-4, stw:29795-4, stw:29794-6, stw:24781-5, stw:19119-1, stw:29796-2, stw:29282-5, stw:12770-5, stw:10202-3, stw:18542-2, stw:19122-5, stw:18395-3, stw:29793-1, stw:19133-0, stw:26022-4, stw:12768-6 ;
  skos:notation "B.07.01" ;
  skos:prefLabel "B.07.01  Marketing management"@en, "B.07.01  Marketingmanagement"@de .

stw:30416-0
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Lock-in-Effekt"@de, "Lock-in effect"@en .

stw:24785-4
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Kundenzufriedenheit"@de, "Customer satisfaction"@en .

stw:30565-4
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Kundenerfahrung"@de, "Customer experience"@en .

stw:29795-4
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Kundenrückgewinnung"@de, "Customer recovery"@en .

stw:29794-6
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Kundenbindung"@de, "Customer retention"@en .

stw:24781-5
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Kundenwert"@de, "Customer value"@en .

stw:19119-1
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Key-Account-Management"@de, "Key account management"@en .

stw:29796-2
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Marketingcontrolling"@de, "Marketing control"@en .

stw:29282-5
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Kundendaten"@de, "Customer data"@en .

stw:12770-5
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Marketingmanagement"@de, "Marketing management"@en .

stw:12768-6
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "IT-gestütztes Marketing"@de, "Computer-assisted marketing"@en .

stw:26022-4
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Business-to-business marketing"@en, "B-to-B-Marketing"@de .

stw:19133-0
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Relationship marketing"@en, "Beziehungsmarketing"@de .

stw:29793-1
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Kundengewinnung"@de, "Customer acquisition"@en .

stw:18395-3
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Konsumgütermarketing"@de, "Consumer goods marketing"@en .

stw:19122-5
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Nischenstrategie"@de, "Niche marketing strategy"@en .

stw:18542-2
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Internationale Marktsegmentierung"@de, "International market segmentation"@en .

stw:10202-3
  a <http://zbw.eu/namespaces/zbw-extensions/Descriptor>, skos:Concept ;
  skos:broader <http://zbw.eu/stw/thsys/191500> ;
  skos:prefLabel "Marktsegmentierung"@de, "Market segmentation"@en .

<http://zbw.eu/stw/thsys/70041>
  a <http://zbw.eu/namespaces/zbw-extensions/Thsys>, skos:Concept ;
  rdfs:label "Marketing"@de, "Marketing"@en ;
  skos:narrower <http://zbw.eu/stw/thsys/191500> ;
  skos:notation "B.07" ;
  skos:prefLabel "B.07  Marketing"@en, "B.07  Marketing"@de .