@prefix skos: . @prefix rdfs: . @prefix void: . @prefix owl: . @prefix stw: . skos:notation rdfs:label "notation"@en ; skos:definition "A notation, also known as classification code, is a string of characters such as \"T58.5\" or \"303.4833\" used to uniquely identify a concept within the scope of a given concept scheme."@en . skos:narrower rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ; rdfs:label "has narrower"@en ; rdfs:subPropertyOf skos:narrowerTransitive ; skos:definition "Relates a concept to a concept that is more specific in meaning."@en . skos:broader rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ; rdfs:label "has broader"@en ; rdfs:subPropertyOf skos:broaderTransitive ; skos:definition "Relates a concept to a concept that is more general in meaning."@en . a void:Dataset, skos:ConceptScheme ; skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en . skos:inScheme rdfs:label "is in scheme"@en ; skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en . skos:prefLabel rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ; rdfs:label "preferred label"@en ; rdfs:subPropertyOf rdfs:label ; skos:definition "The preferred lexical label for a resource, in a given language."@en . a owl:Class ; rdfs:label "Thsys"@en . skos:Concept a owl:Class ; rdfs:label "Concept"@en . a skos:Concept, ; rdfs:label "Marketing"@en, "Marketing"@de ; skos:broader ; skos:inScheme ; skos:narrower stw:29798-5, stw:28977-3, stw:18718-5, stw:29568-1, stw:18101-4, stw:30300-5, , stw:19121-0, stw:30586-3, stw:30195-4, stw:19667-5, , stw:10928-6, stw:29618-5, stw:12766-3, stw:10876-6, , stw:10012-1, stw:10902-3, stw:29801-0, , , , stw:10895-2, stw:19141-1 ; skos:notation "B.07" ; skos:prefLabel "B.07 Marketing"@de, "B.07 Marketing"@en . stw:29798-5 a , skos:Concept ; skos:broader ; skos:prefLabel "Service-dominant logic"@en, "Service-Dominant Logic"@de . stw:28977-3 a , skos:Concept ; skos:broader ; skos:prefLabel "Neuromarketing"@en, "Neuromarketing"@de . stw:18718-5 a , skos:Concept ; skos:broader ; skos:prefLabel "Bankmarketing"@de, "Bank marketing"@en . stw:29568-1 a , skos:Concept ; skos:broader ; skos:prefLabel "Öko-Marketing"@de, "Green marketing"@en . stw:18101-4 a , skos:Concept ; skos:broader ; skos:prefLabel "Services marketing"@en, "Dienstleistungsmarketing"@de . stw:30300-5 a , skos:Concept ; skos:broader ; skos:prefLabel "Greenwashing"@en, "Greenwashing"@de . a , skos:Concept ; rdfs:label "Marketingkommunikation"@de, "Marketing communications"@en ; skos:broader ; skos:notation "B.07.04" ; skos:prefLabel "B.07.04 Marketingkommunikation"@de, "B.07.04 Marketing communications"@en . stw:19121-0 a , skos:Concept ; skos:broader ; skos:prefLabel "Marketingtheorie"@de, "Marketing theory"@en . stw:30586-3 a , skos:Concept ; skos:broader ; skos:prefLabel "Demarketing"@en, "Demarketing"@de . stw:30195-4 a , skos:Concept ; skos:broader ; skos:prefLabel "Influencer"@en, "Influencer"@de . stw:19667-5 a , skos:Concept ; skos:broader ; skos:prefLabel "Marktaustritt"@de, "Market exit"@en . a , skos:Concept ; rdfs:label "Distribution"@en, "Distribution"@de ; skos:broader ; skos:notation "B.07.05" ; skos:prefLabel "B.07.05 Distribution"@en, "B.07.05 Distribution"@de . stw:10928-6 a , skos:Concept ; skos:broader ; skos:prefLabel "Markteintritt"@de, "Market entry"@en . stw:29618-5 a , skos:Concept ; skos:broader ; skos:prefLabel "Interkulturelles Marketing"@de, "Cross-cultural marketing"@en . stw:12766-3 a , skos:Concept ; skos:broader ; skos:prefLabel "Marketing"@de, "Marketing"@en . stw:10876-6 a , skos:Concept ; skos:broader ; skos:prefLabel "Internationales Marketing"@de, "International marketing"@en . a , skos:Concept ; rdfs:label "Marktforschung"@de, "Market research"@en ; skos:broader ; skos:notation "B.07.06" ; skos:prefLabel "B.07.06 Marktforschung"@de, "B.07.06 Market research"@en . stw:19141-1 a , skos:Concept ; skos:broader ; skos:prefLabel "Kunden"@de, "Customers"@en . stw:10895-2 a , skos:Concept ; skos:broader ; skos:prefLabel "Wettbewerb"@de, "Competition"@en . a , skos:Concept ; rdfs:label "Marketingmanagement"@de, "Marketing management"@en ; skos:broader ; skos:notation "B.07.01" ; skos:prefLabel "B.07.01 Marketingmanagement"@de, "B.07.01 Marketing management"@en . a , skos:Concept ; rdfs:label "Pricing strategy"@en, "Preismanagement"@de ; skos:broader ; skos:notation "B.07.03" ; skos:prefLabel "B.07.03 Pricing strategy"@en, "B.07.03 Preismanagement"@de . a , skos:Concept ; rdfs:label "Produktmanagement"@de, "Product management"@en ; skos:broader ; skos:notation "B.07.02" ; skos:prefLabel "B.07.02 Produktmanagement"@de, "B.07.02 Product management"@en . stw:29801-0 a , skos:Concept ; skos:broader ; skos:prefLabel "Marktgröße"@de, "Market size"@en . stw:10902-3 a , skos:Concept ; skos:broader ; skos:prefLabel "Marktanteil"@de, "Market share"@en . stw:10012-1 a , skos:Concept ; skos:broader ; skos:prefLabel "Markt"@de, "Market"@en . a , skos:Concept ; rdfs:label "Betriebswirtschaft"@de, "Business economics"@en ; skos:narrower ; skos:notation "B" ; skos:prefLabel "B Business economics"@en, "B Betriebswirtschaft"@de .