@prefix skos: . @prefix rdfs: . @prefix void: . @prefix owl: . @prefix stw: . skos:notation rdfs:label "notation"@en ; skos:definition "A notation, also known as classification code, is a string of characters such as \"T58.5\" or \"303.4833\" used to uniquely identify a concept within the scope of a given concept scheme."@en . skos:narrower rdfs:comment "Narrower concepts are typically rendered as children in a concept hierarchy (tree)."@en ; rdfs:label "has narrower"@en ; rdfs:subPropertyOf skos:narrowerTransitive ; skos:definition "Relates a concept to a concept that is more specific in meaning."@en . skos:broader rdfs:comment "Broader concepts are typically rendered as parents in a concept hierarchy (tree)."@en ; rdfs:label "has broader"@en ; rdfs:subPropertyOf skos:broaderTransitive ; skos:definition "Relates a concept to a concept that is more general in meaning."@en . a void:Dataset, skos:ConceptScheme ; skos:prefLabel "Standard-Thesaurus Wirtschaft"@de, "STW Thesaurus for Economics"@en . skos:inScheme rdfs:label "is in scheme"@en ; skos:definition "Relates a resource (for example a concept) to a concept scheme in which it is included."@en . skos:prefLabel rdfs:comment """skos:prefLabel, skos:altLabel and skos:hiddenLabel are pairwise disjoint properties."""@en, "The range of skos:prefLabel is the class of RDF plain literals."@en, "A resource has no more than one value of skos:prefLabel per language tag."@en ; rdfs:label "preferred label"@en ; rdfs:subPropertyOf rdfs:label ; skos:definition "The preferred lexical label for a resource, in a given language."@en . a owl:Class ; rdfs:label "Thsys"@en . skos:Concept a owl:Class ; rdfs:label "Concept"@en . a skos:Concept, ; rdfs:label "Marketing communications"@en, "Marketingkommunikation"@de ; skos:broader ; skos:inScheme ; skos:narrower stw:29814-5, stw:29809-5, stw:18556-5, stw:29810-6, stw:30624-0, stw:29998-4, stw:29759-1, stw:18098-2, stw:29244-6, stw:12842-6, stw:12841-1, stw:18936-2, stw:12847-3, stw:12829-5, stw:12825-6, stw:12823-3, stw:12821-0, stw:29819-2, stw:12846-5, stw:12816-0, stw:19134-5, stw:18795-1, stw:18654-5, stw:18099-0, stw:12844-2, stw:12818-3, stw:12786-4, stw:30572-0, stw:15859-2, stw:15858-4, stw:12832-2, stw:19132-2, stw:12837-6, stw:12775-2, stw:12780-2, stw:21315-0 ; skos:notation "B.07.04" ; skos:prefLabel "B.07.04 Marketing communications"@en, "B.07.04 Marketingkommunikation"@de . stw:29814-5 a , skos:Concept ; skos:broader ; skos:prefLabel "Virales Marketing"@de, "Viral marketing"@en . stw:29809-5 a , skos:Concept ; skos:broader ; skos:prefLabel "Guerilla-Marketing"@de, "Guerilla marketing"@en . stw:18556-5 a , skos:Concept ; skos:broader ; skos:prefLabel "Event-Marketing"@de, "Event marketing"@en . stw:29810-6 a , skos:Concept ; skos:broader ; skos:prefLabel "Cause-related marketing"@en, "Cause-Related Marketing"@de . stw:30624-0 a , skos:Concept ; skos:broader ; skos:prefLabel "Bottom of the pyramid"@en, "Bottom of the Pyramid"@de . stw:29998-4 a , skos:Concept ; skos:broader ; skos:prefLabel "Emotionale Werbung"@de, "Emotional branding"@en . stw:29759-1 a , skos:Concept ; skos:broader ; skos:prefLabel "Celebrity-Werbung"@de, "Celebrity endorsement"@en . stw:18098-2 a , skos:Concept ; skos:broader ; skos:prefLabel "Product placement"@en, "Product Placement"@de . stw:29244-6 a , skos:Concept ; skos:broader ; skos:prefLabel "Mediamix-Strategie"@de, "Media mix"@en . stw:12842-6 a , skos:Concept ; skos:broader ; skos:prefLabel "Werbemusik"@de, "Advertising music"@en . stw:12841-1 a , skos:Concept ; skos:broader ; skos:prefLabel "Werbemittel"@de, "Promotional materials"@en . stw:18936-2 a , skos:Concept ; skos:broader ; skos:prefLabel "Fernsehwerbung"@de, "Television advertising"@en . stw:12847-3 a , skos:Concept ; skos:broader ; skos:prefLabel "Printwerbung"@de, "Print advertising"@en . stw:12829-5 a , skos:Concept ; skos:broader ; skos:prefLabel "Werbeträger"@de, "Advertising media"@en . stw:12825-6 a , skos:Concept ; skos:broader ; skos:prefLabel "Hörfunkwerbung"@de, "Radio advertising"@en . stw:12823-3 a , skos:Concept ; skos:broader ; skos:prefLabel "Outdoor advertising"@en, "Außenwerbung"@de . stw:12821-0 a , skos:Concept ; skos:broader ; skos:prefLabel "Store design"@en, "Ladengestaltung"@de . stw:29819-2 a , skos:Concept ; skos:broader ; skos:prefLabel "Verkaufsverhalten"@de, "Sales behaviour"@en . stw:12846-5 a , skos:Concept ; skos:broader ; skos:prefLabel "Werbung"@de, "Advertising"@en . stw:12816-0 a , skos:Concept ; skos:broader ; skos:prefLabel "Special offers"@en, "Sonderangebot"@de . stw:19134-5 a , skos:Concept ; skos:broader ; skos:prefLabel "Complaint management"@en, "Beschwerdemanagement"@de . stw:18795-1 a , skos:Concept ; skos:broader ; skos:prefLabel "Trade fair participation"@en, "Messebeteiligung"@de . stw:18654-5 a , skos:Concept ; skos:broader ; skos:prefLabel "Mobile marketing"@en, "Mobile Marketing"@de . stw:18099-0 a , skos:Concept ; skos:broader ; skos:prefLabel "Sponsorship"@en, "Sponsoring"@de . stw:12844-2 a , skos:Concept ; skos:broader ; skos:prefLabel "Werbeplanung"@de, "Advertising planning"@en . stw:12818-3 a , skos:Concept ; skos:broader ; skos:prefLabel "Verkaufsförderung"@de, "Sales promotion"@en . stw:12786-4 a , skos:Concept ; skos:broader ; skos:prefLabel "Kundenservice"@de, "Customer service"@en . stw:30572-0 a , skos:Concept ; skos:broader ; skos:prefLabel "Personal branding"@en, "Personal Branding"@de . stw:21315-0 a , skos:Concept ; skos:broader ; skos:prefLabel "Online-Marketing"@de, "Internet marketing"@en . stw:12780-2 a , skos:Concept ; skos:broader ; skos:prefLabel "Direktmarketing"@de, "Direct marketing"@en . stw:12775-2 a , skos:Concept ; skos:broader ; skos:prefLabel "Öffentlichkeitsarbeit"@de, "Public relations"@en . stw:12837-6 a , skos:Concept ; skos:broader ; skos:prefLabel "Werbewirkung"@de, "Advertising effects"@en . stw:19132-2 a , skos:Concept ; skos:broader ; skos:prefLabel "Werbebeschränkung"@de, "Advertising regulation"@en . stw:12832-2 a , skos:Concept ; skos:broader ; skos:prefLabel "Vergleichende Werbung"@de, "Comparative advertising"@en . stw:15858-4 a , skos:Concept ; skos:broader ; skos:prefLabel "Werbepsychologie"@de, "Psychology of advertising"@en . stw:15859-2 a , skos:Concept ; skos:broader ; skos:prefLabel "Zielgruppe"@de, "Target group"@en . a , skos:Concept ; rdfs:label "Marketing"@de, "Marketing"@en ; skos:narrower ; skos:notation "B.07" ; skos:prefLabel "B.07 Marketing"@en, "B.07 Marketing"@de .