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STW Thesaurus for Economics (reference)

Sidebar listing: list and traverse vocabulary contents by a criterion

A-Å
Hierarki
Grupper
Nye

W Economic sectors
W.21 Business Services
W.21.02 Advertising industry and opinion polling
Advertising

B Business economics
B.07 Marketing
B.07.04 Marketing communications
Advertising

Foretrukken term

Advertising

Type

Entitetstype

Descriptor

Overbegreb

Overbegreb

B.07.04 B.07.04 Marketing communications
W.21.02 W.21.02 Advertising industry and opinion polling

Underbegreber

Underbegreber

Celebrity endorsement
Comparative advertising
Emotional branding
Outdoor advertising
Product placement
Promotional materials

Relaterede begreber

Relaterede begreber.

Advertising industry
Advertising planning
Psychology of advertising
Sales promotion

På andre sprog

Termer for begrebet på andre sprog.

tysk

Werbung

URI

http://zbw.eu/stw/descriptor/12846-5

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