Preferred term
Marketingmanagement
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- Kommunikationspolitik im Marketing
- Marketing-Kommunikation
- Marketingkonzeption
- Marketingplanung
- Marketingpolitik
- Marketingstrategie
- Marktorientierte Unternehmensführung
In other languages
Terms for the concept in other languages.English
- Marketing management
- Market-orientated perspective
- Marketing implementation
- Marketing mix
- Marketing strategy
URI
http://zbw.eu/stw/descriptor/12770-5