Preferred term
Direct marketing
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- Direct advertising
- Direct mail
- Direct mailing
- Direct-to-consumer advertising
- Personalized advertising
In other languages
Terms for the concept in other languages.German
- Direktmarketing
- Dialogmarketing
- Direktwerbung
- Personalisierte Werbung
- Telefonmarketing
URI
http://zbw.eu/stw/descriptor/12780-2