Preferred term
Advertising media
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- Media planning
- Media selection
In other languages
Terms for the concept in other languages.German
- Werbeträger
- Mediaplanung
- Werbemedium
URI
http://zbw.eu/stw/descriptor/12829-5