Preferred term
Werbeträger
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- Mediaplanung
- Werbemedium
In other languages
Terms for the concept in other languages.English
- Advertising media
- Media planning
- Media selection
URI
http://zbw.eu/stw/descriptor/12829-5