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STW Thesaurus for Economics (reference)
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Hierarchy
Groups
New
B Business economics
B.07 Marketing
Services marketing
W Economic sectors
W.09 Service industries
Services marketing
Preferred term
Services marketing
Type
Type of entity
Descriptor
Broader concept
Broader concept
B.07
B.07 Marketing
W.09
W.09 Service industries
Related concepts
Concepts related to this concept.
Health care marketing
Service innovation
Service management
Service quality
Store design
In other languages
Terms for the concept in other languages.
German
Dienstleistungsmarketing
URI
http://zbw.eu/stw/descriptor/18101-4
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