Preferred term
Event-Marketing
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Erlebnismarketing
- Erlebnisorientierung
- Erlebniswelten-Inszenierung
- Live-Marketing
- Veranstaltungsmarketing
In other languages
Terms for the concept in other languages.English
- Event marketing
- Event management
- Experience marketing
- Experiential marketing
URI
http://zbw.eu/stw/descriptor/18556-5