Preferred term
HR marketing
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Employer attractiveness
- Employer branding
- Human resources marketing
- Internal marketing
In other languages
Terms for the concept in other languages.German
- Personalmarketing
- Arbeitgeberattraktivität
- Arbeitgebermarke
- Internes Marketing
- Personalmarktforschung
- Personalwerbung
URI
http://zbw.eu/stw/descriptor/19007-5