Preferred term
Key account management
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Global account management
- KAM (Key-account management)
- Strategic account management
In other languages
Terms for the concept in other languages.German
- Key-Account-Management
- Großkundenmanagement
- Schlüsselkundenmanagement
URI
http://zbw.eu/stw/descriptor/19119-1