Preferred term
Key-Account-Management
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Großkundenmanagement
- Schlüsselkundenmanagement
In other languages
Terms for the concept in other languages.English
- Key account management
- Global account management
- KAM (Key-account management)
- Strategic account management
URI
http://zbw.eu/stw/descriptor/19119-1