Preferred term
Beziehungsmarketing
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- Beziehungsmanagement
- Kundenbeziehungen
- Kundenmanagement
- Kundennähe
- Kundenorientierung
In other languages
Terms for the concept in other languages.English
- Relationship marketing
- CRM (Customer Relationship Management)
- Customer experience management
- Customer orientation
- Customer relationship
- Customer relationship management
URI
http://zbw.eu/stw/descriptor/19133-0