Preferred term
Kundenbindungsprogramm
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- Bonusprogramm
- Kundenbindungsinstrument
- Kundenkarte
In other languages
Terms for the concept in other languages.English
- Loyalty program
- Couponing
- Loyalty card
- Retailer coupons
URI
http://zbw.eu/stw/descriptor/24706-5