Preferred term
Loyalty program
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- Couponing
- Loyalty card
- Retailer coupons
In other languages
Terms for the concept in other languages.German
- Kundenbindungsprogramm
- Bonusprogramm
- Kundenbindungsinstrument
- Kundenkarte
URI
http://zbw.eu/stw/descriptor/24706-5