Preferred term
Celebrity-Werbung
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Prominentenwerbung
- Testimonialwerbung
- Werbung mit Prominenten
In other languages
Terms for the concept in other languages.English
- Celebrity endorsement
- Testimonial advertising
URI
http://zbw.eu/stw/descriptor/29759-1