Preferred term
Brand loyalty
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Brand relationship
In other languages
Terms for the concept in other languages.German
- Markentreue
- Marke-Kunden-Beziehung
- Markenbeziehungen
- Markenbindung
- Markenloyalität
URI
http://zbw.eu/stw/descriptor/29804-1