Preferred term
Brand architecture
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Brand portfolio
- Corporate brand
- Corporate branding
- Family brand
- Master brand
- Umbrella brand
In other languages
Terms for the concept in other languages.German
- Markenarchitektur
- Dachmarke
- Familienmarke
- Markenfamilie
- Unternehmensmarke
URI
http://zbw.eu/stw/descriptor/29805-6