Preferred term
Personal branding
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Self-marketing
- Selfmarketing
Scope note
Notes about the usage and scope of the concept.- Stands for the attempt to create, promote and market a person as a brand by adapting marketing strategies.
In other languages
Terms for the concept in other languages.German
- Personal Branding
- Selbstvermarktung
URI
http://zbw.eu/stw/descriptor/30572-0