Preferred term
Bottom of the pyramid
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Base of the pyramid
Scope note
Notes about the usage and scope of the concept.- Stands for both the lowest level of the wealth and income pyramid and business models and approaches to integrate this largest, but also poorest socio-economic group into corporate value chains.
In other languages
Terms for the concept in other languages.German
- Bottom of the Pyramid
- Fuß der Pyramide
URI
http://zbw.eu/stw/descriptor/30624-0