Preferred term
Impulse buying
Type
Type of entity- Descriptor
Broader concept
Broader conceptScope note
Notes about the usage and scope of the concept.- Stands for an originally unintended purchase of a product under the direct effect of purchase incentives.
In other languages
Terms for the concept in other languages.German
- Impulskauf
- Reizkauf
- Spontankauf
URI
http://zbw.eu/stw/descriptor/30637-5