Preferred term
B.07.04 B.07.04 Marketing communications
Type
Type of entity- Thsys
Broader concept
Broader conceptNarrower concepts
Narrower concepts.- Advertising
- Advertising effects
- Advertising media
- Advertising music
- Advertising planning
- Advertising regulation
- Bottom of the pyramid
- Cause-related marketing
- Celebrity endorsement
- Comparative advertising
- Complaint management
- Customer service
- Direct marketing
- Emotional branding
- Event marketing
- Guerilla marketing
- Internet marketing
- Media mix
- Mobile marketing
- Outdoor advertising
- Personal branding
- Print advertising
- Product placement
- Promotional materials
- Psychology of advertising
- Public relations
- Radio advertising
- Sales behaviour
- Sales promotion
- Special offers
- Sponsorship
- Store design
- Target group
- Television advertising
- Trade fair participation
- Viral marketing
Notation
Code that uniquely identifies a concept within a concept scheme.- B.07.04
In other languages
Terms for the concept in other languages.URI
http://zbw.eu/stw/thsys/70384