Preferred term
International marketing
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Global marketing
- International advertising
In other languages
Terms for the concept in other languages.German
- Internationales Marketing
- Exportmarketing
- Globales Marketing
- Globalmarketing
- Internationale Werbung
- Internationaler Absatz
- Internationaler Vertrieb
- Multinationales Marketing
URI
http://zbw.eu/stw/descriptor/10876-6