Preferred term
Public relations
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- Business communication
- Corporate communication
- Corporate communications
- PR (Public Relations)
In other languages
Terms for the concept in other languages.German
- Öffentlichkeitsarbeit
- Betriebliche Informationspolitik
- Imagepflege
- Wirtschaftskommunikation
URI
http://zbw.eu/stw/descriptor/12775-2