Preferred term
Öffentlichkeitsarbeit
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- Betriebliche Informationspolitik
- Imagepflege
- Wirtschaftskommunikation
In other languages
Terms for the concept in other languages.English
- Public relations
- Business communication
- Corporate communication
- Corporate communications
- PR (Public Relations)
URI
http://zbw.eu/stw/descriptor/12775-2