Preferred term
Low-cost strategy
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- Low-price strategy
- Penetration pricing
- Price discount
- Price promotion
In other languages
Terms for the concept in other languages.German
- Niedrigpreisstrategie
- Sonderpreis
URI
http://zbw.eu/stw/descriptor/12793-0