Preferred term
Brand image
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Brand authenticity
- Brand personality
- Product image
In other languages
Terms for the concept in other languages.German
- Markenimage
- Markenauthentizität
- Markenbild
- Markenidentität
- Produktimage
URI
http://zbw.eu/stw/descriptor/12806-3