Preferred term
Advertising effects
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Advertising response
- Impact of advertising
- Recognition test
In other languages
Terms for the concept in other languages.German
- Werbewirkung
- Werbeeffizienz
- Werbeerfolgskontrolle
- Werbekontaktanalyse
- Werbetest
- Werbewirkungsforschung
URI
http://zbw.eu/stw/descriptor/12837-6