Preferred term
Werbeplanung
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- Werbebotschaft
- Werbekampagne
- Werbekonzeption
- Werbestrategie
In other languages
Terms for the concept in other languages.English
- Advertising planning
- Advertising strategy
URI
http://zbw.eu/stw/descriptor/12844-2