Preferred term
Target group
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- Customer segmentation
In other languages
Terms for the concept in other languages.German
- Zielgruppe
- Konsumententypologie
- Kundensegmentierung
- Segmentierung von Konsumenten
URI
http://zbw.eu/stw/descriptor/15859-2