Preferred term
Social Marketing
Type
Type of entity- Descriptor
Broader concept
Broader conceptScope note
Notes about the usage and scope of the concept.- Steht für Marketing mit dem Ziel, sozial erwünschte Verhaltensweisen zu fördern.
UseInsteadNote
The note consists of a blank node. It contains a rdfs:value literal which designates the aspect and a rdfs:seeAlso link to the concept which should be used instead.In other languages
Terms for the concept in other languages.English
URI
http://zbw.eu/stw/descriptor/18836-6