Preferred term
Personalmarketing
Type
Type of entity- Descriptor
Broader concept
Broader conceptEntry terms
Alternative terms for the concept.- Arbeitgeberattraktivität
- Arbeitgebermarke
- Internes Marketing
- Personalmarktforschung
- Personalwerbung
In other languages
Terms for the concept in other languages.English
- HR marketing
- Employer attractiveness
- Employer branding
- Human resources marketing
- Internal marketing
URI
http://zbw.eu/stw/descriptor/19007-5