Preferred term
Markenführung
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- Markenmanagement
- Markenpolitik
In other languages
Terms for the concept in other languages.English
- Brand management
- Brand strategy
- Branding
URI
http://zbw.eu/stw/descriptor/19129-5