Preferred term
Relationship marketing
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- CRM (Customer Relationship Management)
- Customer experience management
- Customer orientation
- Customer relationship
- Customer relationship management
AltLabelNarrower
Lexical label for a narrower term which is not defined as a separate concept (according to ISO 25964, 8.4), sometimes referred to as 'upward posting'. Intended for use with skos:Concept, instead of using skos:altLabel.- Customer engagement
In other languages
Terms for the concept in other languages.German
- Beziehungsmarketing
- Beziehungsmanagement
- Kundenbeziehungen
- Kundenmanagement
- Kundennähe
- Kundenorientierung
URI
http://zbw.eu/stw/descriptor/19133-0