Preferred term
Business-to-business marketing
Type
Type of entity- Descriptor
Broader concept
Broader conceptNarrower concepts
Narrower concepts.Entry terms
Alternative terms for the concept.- B2B marketing
- B2B relationship
- Business marketing
- Business-to-business relationship
- Industrial marketing
In other languages
Terms for the concept in other languages.German
- B-to-B-Marketing
- B-to-B-Marke
- B-to-B-Markenführung
- B2B-Beziehungen
- B2B-Marketing
- Industriegütermarketing
- Investitionsgütermarketing
URI
http://zbw.eu/stw/descriptor/26022-4