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STW Thesaurus for Economics (reference)
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Hierarchy
Groups
New
B Business economics
B.07 Marketing
Cross-cultural marketing
B Business economics
B.01 Management and business organization
B.01.07 Global management
Cross-cultural marketing
Preferred term
Cross-cultural marketing
Type
Type of entity
Descriptor
Broader concept
Broader concept
B.01.07
B.01.07 Global management
B.07
B.07 Marketing
Related concepts
Concepts related to this concept.
Cross-cultural management
Cross-cultural relations
International marketing
In other languages
Terms for the concept in other languages.
German
Interkulturelles Marketing
URI
http://zbw.eu/stw/descriptor/29618-5
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